YouTube is the second largest search engine on the Internet. With more than three billion searches per month, it’s search volume is larger than that of Yahoo, Bing, and Ask.com. YouTube provides an excellent platform for creators to reach their audiences and build a loyal community for them. Video marketing has been on the rise. However, YouTube remains at the top of all the other platforms. You have started your YouTube channel and are wondering how to grow your YouTube channel; then, this guide is completely for you. We will be revealing some secret tips and tricks that you can use to build your YouTube channel fast.
Here are some of the effective ways that you can use to stand out on YouTube:
Do Keyword research for YouTube
As mentioned, YouTube is the second largest search engine. Millions of people search for different queries every day. Therefore, you need to find and identify the relevant keywords that your target audience is looking for. You can then optimize that keyword in the title, description, and video. Creating videos focused on those keywords will help you reach your target audience and help you grow your YouTube channel.
You can use keywordtool.io to look for the most searched keywords on YouTube in your niche. Do not make your video and then look for the relevant keywords. Always start with the keyword research and find out the keywords that are currently ranking. Choose your keyword and then start making videos around that.
Write engaging and click-worthy titles
The title of your videos can make or break your video’s performance. The title is the first thing that your audience will read before clicking. Your title should be compelling and SEO-friendly. However, do not write any misleading, sensational, or clickbait titles. Your audience will stop watching if your content doesn’t match your YouTube video title. Avoid such deceptive practices to grow your channel. Follow ethical practices on how to grow your YouTube channel. Always remember that clickbait titles do more harm than good for your videos. YouTube can even bury your video if something is clickbait. Therefore, you should avoid using any kind of misleading information in your title or description.
Engage with your audience
Every social media channel demands interaction and engagement in terms of likes and comments. YouTube prioritizes channels that have better engagement and ranks them in the search results. YouTube is no different. You should treat it like other social media platforms only and respond to users’ comments and likes. Any kind of interaction or engagement with the viewers is considered positive on the platform. Therefore, you should actively reply and respond to the comments. Always ask your viewers to comment on their views below.
Collaborate with other YouTube creators
Another tip that you can use for how to grow your YouTube channelwould be to collaborate with the creators in your niche or space. The top YouTube creators might b interested in brand collaborations only. Therefore, you will have to find out the engaging creators. Check if they have collaborated before and how they worked with the other creators. You can reach out to them on social media or mail them regarding your collaboration proposal.
Design thumbnails that stand out
You have to use thumbnails that are click-worthy and grabs the attention of the viewer. However, you also have to follow the rule and deliver on the thumbnail’s promise. Make sure that the thumbnail is relevant to the video and the content. Don’t post images that are misleading or are not relevant to your content.
Cross-promote your YouTube videos
YouTube is one of the search engines that doesn’t mean you just have to create and upload YouTube videos. It is crucial that you cross-promote those videos to your audiences on other platforms. Make sure you promote your videos on social media and to your email lists. Promoting is a crucial part of growing your channel. Share behind-the-scenes or teasers to create anticipation. Embed your videos on your blog, or you can also share them on your Facebook and Instagram.
Optimize your YouTube videos with SEO
You need to understand that SEO is not just for websites and blog posts. It plays a significant role in increasing the rankings of your videos on YouTube. You can also consider adding a long-tail keyword in your video title. Write keyword-rich and SEO-friendly video descriptions. Short descriptions will do nothing for your videos. Long and keyword-friendly videos will help you. Also, use two or three tags that target your keyword.
Link building isn’t just for the website’s SEO. You should also add backlinks and links in your video descriptions.
Create long-form video content and improve your watch time
Shorter videos are good. However, longer videos will help you boost your watch time. But, you should never make a longer video just for the sake of making it long. It should include information that can help your audiences. Do not make long introductions or add unnecessary stuff to make it long. It will make you lose your subscribers and will be boring. Consider making videos on trending content.
Leverage YouTube cards to grow your channel
Add your additional recommendations on YouTube cards. They are interactive and will act as clickable CTA (Call-to-Action) for your video. You can take your viewers to another website, video, or even another channel. YouTube allows you to add five different types of cards to your videos. These may include – video, channel, donation, poll, or link of another website. Always add cards to your videos.
Grow your channel with YouTube ads
You can consider leveraging paid promotion techniques to speed up your growth and reach out to your target audiences. You can create a YouTube campaign if you are looking for ways on how to grow your YouTube channel faster. There are different types of YouTube ads, namely, TrueView Ads, Video discovery ads (previously named in-display ads), and in-stream ads. Just like Facebook ads, you can run a campaign on YouTube and reach out to your audience in no time.
Hosting giveaways on your YouTube channel is another way to grow your channel quickly. You can gain more subscribers by making them subscribe to your channel as a part of your giveaway rule. If you are hosting a giveaway on YouTube, make sure you promote it on other channels and social media.
Be consistent and focus on improving your upload frequency. If you are not regular with your content, you might lose that touch with your audience and subscribers. Follow the above ways if you are looking for how to grow your YouTube channel faster. You have to keep all these factors in your mind if you want to improve your channel.
Let us know if you have followed any of the tactics mentioned above or have helped you. Share your thoughts with us in the comments section below.